the flowers are blooming in Hellz.
It’s motherfucking springtime… and Lawn never ceases to amaze me with her releases. I got a sneak peek at the Hellz Bellz Spring ‘10 line the last time I was in LA, and honey lemme tell you, I’ve been peeing my panties ever since.
Please believe everything here will soon be in my closet. Check the new line here and the new and improved site! Go ‘head Lawn…
Hellz is proud to present our new Spring Collection, “Obsessed with You,” a collection photographed by Brooke Nipar and modeled by Xian, that reflects an obscure view of modern fashion and the obsession that it becomes. A minimal color story reflects the theme of obsession with the main focus on the unique and simplistic details of each silhouette. The Killa, in particular, is a cowl neck tunic given a hint of seductiveness through the use of a subtle zipper detail at the back of the dress. An exciting new take on the traditional blazer is Coat Tailz, which features a circle cut and a unique draped back.
With this new and daring collection, Hellz continues to cross boundaries with well thought-out design and carefully crafted details as well as demonstrating that fashion may be work to some and it may be a hobby for others, but for popular culture it will forever be an obsession.


The Ex-Files
sorry for the lag on posting January’s short story. This ones taken straight from my personal vault…. Don’t forget to read parts 2, 3, and 4 on What The Hellz!
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The Tale of a Girlfriend #2.
I smiled ear to ear as my boyfriend tells my mom he loves me. ”I love your daughter. I just wanted you to know.” My mom gave me that look.. (you know, that look) while simultaneously fake smiling at my new boyfriend of 6 weeks.
What a whirlwind six weeks it was though. Six weeks ago we locked eyes at Starbucks and I found myself infatuated with this man. Five weeks ago, we shared our first kiss at Ocean Beach. Four weeks ago he called me his girlfriend. Three weeks ago I met his parents. Two weeks ago he took me on our first trip to So-Cal. Last week he told me he loved me. Today, he tells my mom.
I watch him leave voicemails for three girls, telling them all that he’s with somebody now, and that they need to stop whatever they’re doing. Funny, I didnt even know he was seeing other people until the day before. He was driving me to the mall in my car, and I leaned over to kiss him. I can’t kiss him enough, I kind of almost make myself sick. Suddenly, he stiffens up and looks away, and I wonder what the fuck is going on. He points to the car in front of us, one of his side girls being the driver. I can see her looking at me in her rear view mirror….. she looks like a 12 year old boy.
I ask why it matters, and he tells me their story. I’m not really paying attention because I’m too annoyed that they even have a story. Who the fuck is she and why is my man trippin if she sees us?
“We used to have this thing…. we told each other we’d always be friends…. she’s dating this other guy now but he doesnt know about us…blah blah womp womp.”
Oh what was that? I couldn’t hear over the sound of me blacklisting the bitch.
I thought about this while I watched him dial her number and mentally added a checkmark to my “Win” column. I win. I heard him tell the other two breezies the same deal, and added two more checkmarks to my side. I’m petty and I’m a bitch but I really don’t care.
I win. I win over her, and her, and her. He loves me, and I win.
hala ka diyan.
i wrote this post on the Hellz blog last week about spaking ur children and oh BOY did i get a response. from agreeing with me, to completely disagreeing with me and calling me “disgusting”… i got a lot of heated, heartfelt comments about it. you can read the original post with all comments HERE. lemme know your thoughts? i’m interested in your take on the matter.
isa! dalawa!
Posted by raaachem on January 22nd, 2010
shit. whenever i heard my mom counting, i knew i was in trouble. in fact, i was gonna get my ass beat and there was nothing i could do about it.
jess put me on to this article in hearty mag:
Debra Danielsen, mother of Farrah Abraham who stars in MTV’s reality series Teen Mom, was arrested yesterday for domestic assault. According to the Omaha World Herald, Danielsen was standing three feet from Farrah holding two knives and screaming when the police entered their Iowa home. Danielsen refused to comply with police orders to drop the knives and the officers drew their guns on her. Reports state that Farrah and her mother had been fighting over childcare issues and other “problems”.
where do i even begin? long gone are the days of my youth, where anyone older than you could discipline you by kicking your butt (strangers, and family members included).
all my aunties, uncles and older cousins had every right to discipline me when i’d get out of line, and please believe they did. i even remember the principal at my elementary school would spank kids everytime they would get an infraction.
hitting children was just the way it went. it was discipline and it was soooo necessary. how the fuck else were we supposed to know how to act right, right?
then came the day when some smart-ass-all-kinds-of-wrong-kinda kid figured out that spanking could be misinterpreted as child abuse. maybe, if he told people he was gettin’ abused by his parentals, he could then do whatever the fuck he wanted without gettin’ belt marks on his ass. to say this was the start of a slippery slope that has ended with kids killing kids, kids getting pregnant, and kids simply running amuck is an understatement.
as a parent myself, it kills me to spank my son’s hand or his butt when he’s doin’ things that he’s not supposed to do. and altho i believe Farrah’s mom did a LIL TOO much, i truly believe Farrah needed SOME kind of discipline. do you see the way she talks to her mom? no kinda respect whatsoever.
as a child, i understand all too well… but i also understand that the prospect of getting hit with a belt, a slipper, or a hanger scared me shitless and kept me outta trouble. it made me come home at curfew, do the dishes and my homework, and never ever ever talk back to my parents. ever.
regarldess of your position on child spanking, it works. timeouts, and grounding and alla that shit works too. but i put $100 that Farrah’s parents never spanked her as a kid…. and they wonder why she’s the way she is. psh.
The Gentleman, The Philosopher, The Pervert, and The Rebel
Otherwise known as GPPR, the fam at Hellz has done it yet again.. Summer 2010, I’M READY!
Hellz always surprise me with all the projects going on. For awhile now, we’ve been getting numerous amounts of requests for a separate tangent of clothing targeting the male dominant demographic…it totally makes sense though. Hellz is not just a woman’s brand, but a lifestyle brand. Hellz caters to the art world, electronic world, and (I love this part) the mens world.
From the great minds that have brought you Hellz, comes GPPR
The Gentleman, the philosopher, the pervert, and the rebel. All embodiments of the manifesto for this line. It appeals to the young sophisticate, who opposes the idea of authority and caters to the artistic and design world…”blurring the lines between those pencil pushers and the know-it-alls.”
Ladies, you are now able to dress your men in GPPR…enjoy!
Stab Me in the Front.
The short story I wrote for December has finally come to an end. If yall didn’t get a chance to read it, here is part 1 in its entirety. You can find parts 2, 3, 4, and 5 on the Hellz Blog.
And today, January’s short story has been introduced! The Ex-files have been opened y’all. stay tuned!
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Stab Me in the Front – pt 1
[The ex-boyfriend]
I sit in my car, not knowing wether to laugh or cry or scream or go punch something. I’m hurt, I’m mad. I can’t believe this is happening to me.
Usually I’d call Nick and ask him to drink. But I dont think I can look at him in the face right now. Actually, I can’t believe I ever called him my best friend. Shoulda known his shady ass would do something like this to me. I call up my friend Pat instead. ”Aye lets drink.”
We round up the boys and hit up a bar at this hotel that my homies are stayin at. My homegirl is outside smokin a cigarette and I decide I need to get some air. As I sit with her, I am silent.. I feel like a shitty friend cuz I’m usually the goofy, funny one but tonight I have no energy and no intent of being “normal”. And then I hear the question that I’ve been avoiding all night.
“G, you ok? Whats going on?”
I take a deep breath and say outloud what I’ve been denying to myself.
“Me and Marie broke up.”
“WHAAAAAT??? WHHHYYYYY?” she asks.
“Because she’s in love with Nick. And he’s in love with her.”
[the ex-girlfriend]
“Marie. Call me, I need to talk to you. Please, just pick up. I love you.”
I stare at my keypad and wonder if I should call him back. I listen to the voicemail again. My stomach flips. You would think after 9 years I would be used to a man telling me he loves me, right? But this time its different cuz its not the same man, I guess. and I love him too, but I just cannot bring myself to dial his number.
I am so confused right now. I just told my boyfriend I was in love with his best friend. I feel like such an asshole because I just broke G’s heart. And it breaks MY heart to see him like this. The last few months of trying to figure out what these feelings mean and here I stand. In love with Nick. And G. At the same time.
[The ex-best friend]
Fuck. Fuck. Ffffuuuuccckkkkk.
Marie’s not answering my call. Maybe she didn’t tell him. But maybe it’s a good thing cuz it might not be a great idea afterall. G is my best friend. and Marie is HIS GIRL. HIS girl. Not mine.
But all that changes tonight. Tonight, it all comes out. Tonight, she tells him what she’s been telling me… Tonight, she tells him that she loves me. Tonight, she’s no longer his girl. And if she would just pick up the damn phone, she could maybe be mine.
Just maybe.
Hellza Happy!
my Hellz x Reeboks came in the mail the other day and i’m in love with em. in LOVE. now waiting on my Hellz x Misswax ring and i’m set. Yay for December babies and Christmas! VIVA LA VIDA.
Midnight Marauders
for those of you who missed it, my very first short story was published on the Hellz blog in its entirety. here, I present part 1 of Midnight Marauders. (based on a true story, just not mine. lol) if you like what u see, check parts 2, 3, and 4 !!!!! and make sure to check back with Hellz every Thursday for something new! A brand new story drops this Thursday =)
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*ping*
I hear the sound of my phone go off and immediately my face morphs into an expression of half-nervousness, half-guilt, and half normalcy. Wait. Thats three halves.. I’m even confusing myself and look at my girls to see if they’ve noticed my awkwardness. They haven’t. Phew.
I put my phone on vibe and check my incoming text. “Come over?”
I look over at the sender of the text who happens to be sitting in the same car and he has this smirk on his face. The same smirk he wore earlier in the night when he said I looked nice. The same smirk he worked when he asked me to dance. The same smirk I smiled back at when he bought my first drink. The same smirk that is dooming me to hell tonight.
The last three weeks of flirting have come to an apex tonight. Tonight, when we danced just a little too close to each other.. Tonight, when I laughed a little too hard at his jokes.. Tonight, when we stared at each other just a little too long… Tonight, when I could possibly be in his bed..
I text back two letters. “OK” and I instantly feel the butterflies in my stomach start to dance. Almost as fast as they do, I hear the nagging voice of my conscience (who sounds a lot like my boyfriend) tell me to take my ass home.
Yes, I have a boyfriend. A loving and caring boyfriend who is a wonderful father to his beautiful daughter (not mine, I am not ready to give up this body). Its 3 am right now and he’s probably just getting home from his late shift at the hospital. He’s a good guy.. He’s a GREAT guy. So then what am I doing? *sigh* I tell myself that if he texts me or calls me, I’m going home.
But I know he won’t. He never does. He never puts up a fight when I wear a skirt thats too short, or never bugs me about who I’m going out with or where I’m going or even when I’ll be coming home. My girls just say that he just trusts me like that… but I think I know better.
I think he just doesnt care.
And with that thought, my mind changes gears from Mr. Right to Mr. Right Now and I come up with a story so fast I even surprise myself. My fingers are typing a mile a minute as I text The Smirker my thoughts. He smirks. Go figure.
The car stops and two of my girls hop out. I rode with them earlier so I should technically ride with them back, but the lies come out of my mouth so easy and before I know it, the car is moving and I’m still in it. 1 more stop and we’ll be alone. I nonchalantly look over at him as he’s furiously typing into his blackberry. Why does he gotta be so gadamn good looking? I can feel my bra start to unsnap itself and I quickly look away hoping I havent already busted myself out.
*bzzzzzzzz*
My heart almost jumps out of my chest. I close my eyes and wish for half a second that its my boyfriend, telling me to come home.. telling me how much he loves me.. shit, even just askin me where I’m at. I look down and read it. As soon as I do, all of a sudden my ears start to ring and I can’t see straight. My heart is beating so hard I hear actual drums in my head and I ask myself what the hellz I’m doing? I hesitate for just a second as I take one more look at my gorgeous smirker.
I hit reply. I smirk.
Mav x Hellz
Hellz Bellz has been kind enough to participate in another MAV Foundation fashion show going on this Saturday, November 28 at the Moscone Auto Show in San Francisco. Come support a great cause as you get ur eye candy on!
Ladies, bring your guys to check out the cars while you get a special sneak peek at the Hellz Bellz Spring 2010 line. =) Come say hi to me! Fashion show starts at 6 pm, but Auto show is all day. My girl Steph will also be selling her vintage digs, and my girl Michelle will be slangin her one-of-a-kind earrings. HOLLA!
Lineup: 594 Clothing | Revelation by ME | Fatlace | Hellz Bellz | CA Couture| Punky Couture | Body Damage | STEPHs Closet
Performances by: Mike Dash-E | Amy Serrata | Nump |Phame
$8 for adults, children 12 and under are free with a paying adult.
LA, ur beautiful.
I just spent the entire weekend in LA, passed out on MissLawn’s aerobed, eating Korean BBQ, and shopping till I can’t no mo’.
I almost want to move. Partly because Lawn and Bam have been more than hospitable and I cannot thank them enough for the awesome time I had. And also because the people in Los Angeles are so goddamn good looking.
Like seriously… I think I could count the number of short/fat/ugly people I saw on one hand. Everyone on the street, in the club, and even waiting our tables were at least 5′7″, thin, and absolutely gorgeous! (Aja, yours is my new favorite face to look at… no homo. lol)
My girl Abi says that they only let us into Hyde on Friday night because of Affirmative Action. They needed to increase the Asian population. LMAO. and next to Lamar Odom and his table of ginormous basketball players, my girl Anna (who stands at 4′10″) looks down right ridiculous. I think she reached his kneecap… on her tippy toes.
I’ve never felt the urge to put on a dress and heels to hit the liquor store until this weekend and an outfit I would usually never wear until its dark outside, saw the light of day at breakfast over chicken and waffles.
It was amazinggggggggggg. LA, thank you for emptying my pockets, filling my belly, forcing my vanity, and providing an endless amount of eyecandy. guess they dont call it the City of Angels for nothin.
Brit, I want to see those pictures! aaand the gals and I during our Hellz headquarters takeover.
outfit deets: outfit 1) striped top, can’t remember. F21 blk leggings, Crooks & Castles cardigan / outfit 2) blue F21 silky romper, F21 sheer dots tights, Dolce Vita studded booties / outfit 3) Silence & Noise bold shoulder dress, American apparel Leggigns, Dolce Vita studded booties, LAMB convertible clutch / outfit 4) Hellz Bellz santo top, h&m moto jacket, cheap monday lace denim, WTFangs necklace, JC 99 zip wedge (thanks jess!)
New-New
Last week Hellz Tweeted that I had somethin in store for y’all. And I do! I’ve been asked to write stories straight from my book of horrors. I’m bringin u stories from around the way and i’m adding some shit talkin’ and a dash of sass in that bitch to bring you something hellza dramatic.
First entry drops on the hellz blog next Thursday and tune in weekly to see what happens next. I wont be reposting these entries here so make sure you check What The Hellz weekly to catch it! promise, you wont be disappointed with the Hellz Team — they always got that good shit for ya.
DISCLAIMER: These stories, while always inspired from actual events, are in no way an entirely factual recollection. They are purely fictional and written solely for shits n giggles. If you think you know who I’m talking about, you dont. (ok, maybe you do). And just so we’re clear, HELL NO, this is not biographic in the least!
With that said, here’s a sneak peek of what’s comin at ya next week. =)
*ping*
I hear the sound of my phone go off and immediately my face morphs into an expression of half-nervousness, half-guilt, and half normalcy. Wait. Thats three halves.. I’m even confusing myself and look at my girls to see if they’ve noticed my awkwardness. They haven’t. Phew.
I put my phone on vibe and check my incoming text. “Come over?”
I look over at the sender of the text who happens to be sitting in the same car and he has this smirk on his face. The same smirk he wore earlier in the night when he said I looked nice. The same smirk he worked when he asked me to dance. The same smirk I smiled back at when he bought my first drink. The same smirk that is dooming me to hell tonight.















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