Leave it up to Lawn and the rest of the Hellz team for perfect timing. Yesterday was the very last day in my house. And as I double checked that each drawer was empty, and each corner was dusted the doorbell rings. Weird. No one ever rings the doorbell. It’s a package! With goodies from Hellz’ latest collection. I die. And I immediately went home and packed all this BLACK into my suitcase for hawaii. I don’t give a fuck. lol. ch-check it out.
This Fall 2010 marks the growth of Hellz, with a more experimental venture entitled ‘The Rest Is Her Story,’ a collection that conveys a classic story of vengeance while simultaneously exuding sensuality and ferocity. Drawing inspiration from revenge and exploitation films such as ‘Lady Snowblood’ and ‘Thriller,’ the collection makes use of a dark color palette to embody the mood & feel of both films. Black, white, and texture are prevalent throughout the collection and accentuate the unorthodox but innovative silhouettes with leather, trims and details. Pieces like the ‘Alice,’ a fitted blazer with exaggerated shoulders and back ruffle detail inspired by anti-heroines who display great strength and confidence while maintaining beauty and grace. Another interesting piece from the collection is the ‘Wonderland, ‘ a fine cotton jersey printed tunic with metal hooks and eye trims, that not only demonstrates the boldness and convention of film vixens, but the brand as a whole as well. A subtle color story, intelligent and experimental silhouettes and contrasting metal details culminate in an exhibition of daring feminine sexuality and confidence, truly proving that ‘The Rest Is Her Story.’